Digital Marketing Training
Digital Marketing divided into various groups. Here is a list of different digital marketing types you should know about.
⦁ Search Engine Optimization (SEO)
⦁ Social Media Marketing (SMM)
⦁ Social Media Optimization (SMO)
⦁ Pay-per-click (PPC)
⦁ Email Marketing
Search Engine Optimization (SEO)
Let us begin with SEO, which stands for Search Engine Optimization. SEO is used to make your business optimized for search engines like Bing and Google. It is all about moving you up the search engine result page rankings to provide better visibility for users looking for your website. Most people do not bother scrolling to page 2 of search engines, so SEO is bound to work if you want to generate more business from online searches. By no means is search engine optimization is a quick fix; when you sign up for SEO, the team will always inform you that the process will take some time to yield results.
Social Media Marketing (SMM)
Compared to other TV and print channels, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out to a mass audience, you can interact with the customers and listen to what they wish to say. There are all types of channels – Instagram, LinkedIn, Snapchat, Facebook – and options ranging from organic – for instance, Facebook page posts, groups, stories, and messenger – to paid – like Facebook ads. Almost every business should be on at least a couple of these social channels.
Social Media Optimization (SMO)
SMO is the wave of online marketing and is the perfect bond between SEO and social media; as a business trying to attract customers online today, you cannot do it without addressing the critical crossing of online visibility and customer interaction. SMO is designed to promote your product or service through various social media channels. It includes video sites like YouTube, networking sites like Twitter, Facebook, and LinkedIn, bookmarking sites like Reddit. SMO is developed to build the trust factor in the online world.
Pay-per-click or PPC is one of the most known methods of digital marketing. It is a particular advertising model where you only pay for the number of clicks you receive on your ad. PPC is under the search engine marketing umbrella when it applies to the SERP ads. Still, it can also extend to affiliate marketing and ads on another website. If a customer clicks on your ad, you will pay a minimal cost; if no one clicks, you pay nothing. It is attractive for small businesses that are limited on a budget.
It may seem old school in a world where everyone is instant messaging, but email marketing is still one of the handiest digital marketing tools. E-commerce sites and retails brands are witnessing a lot of success with pushing seasonal promotions and discounts. At the same time, you can also utilize email newsletters to nurture your prospects by providing them a lot of significance beyond just pushing your services and products.
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What you’ll learn?
- Learn to use Python professionally, learning both Python 2 and Python 3!
- Learn advanced Python features, like the collections module and how to work with timestamps!
- Understand complex topics, like decorators.
- Access to a computer with an internet connection.