If we talk about information about digital marketing mistakes, we will find plenty of it on the internet.
Being the most in-demand career in the present scenario, it is becoming more challenging to follow the right strategies to get the desired results. This easy access to information can sometimes become dangerous for your business’s success. Today, we will help you understand the 7 worst Digital Marketing Mistakes you can make as a digital marketer and the ways to avoid them without risking your brand image.
So, let’s get started!!
Digital Marketing Mistakes
Have you ever gone through a website and seen your screen flooded with popups?
This is among the most common digital marketing mistakes any digital marketer can make. Placing annoying popups on your screen can significantly impact user performance. If they find any hindrance during their visit, they will quickly move to your competitors.
Placing popups on your website can be very rewarding, especially in encouraging higher conversions and email lists.
However, you need to find the right strategy to place your popups carefully so your visitors don’t get annoyed. Try to give your users at least some time to consume the information they are looking for and then make it appear.
The next thing that can cost you your brand reputation is using clickbait.
In common words, clickbait is a type of advertisement businesses make by using over-sensationalized and exaggerated headlines to grab their audience’s attention. Marketers use this trick to get more clicks on their content, and when the user clicks on it, the content doesn’t match the headline.
The only tip we can offer you here is to avoid clickbait. Avoiding them doesn’t mean you don’t have to make them attractive, but you need to be truthful. Your heading must match the content you publish, so the audience doesn’t feel deceived.
Try using catchy phrases for your headlines so your users can’t resist clicking on them.
Ignoring Your Mobile Users
How often do you use your PC or laptop to search for your products or services before buying? We all know how crucial mobile is for today’s marketing. So, if you think you can promote your products or services without even considering your mobile users, you will never succeed. As an expert digital marketer, your priority needs to be your mobile audience. You must make sure that your website is easily compatible with the smartphone’s screen size.
For this, you need to analyze your online audience and see how many of them use smartphones for their day-to-day searches and find any room for improvement in the screen size resolution or web designs that can hinder the user experience.
Big Digital Marketing Mistakes – Ignoring Website Loading Speed
The next on our list is the website loading speed that seriously affects your marketing efforts.
No matter how many digital marketing efforts you make, users won’t spend time on your website if it takes forever to load. In this busy and stressful lifestyle, users don’t like even a single hurdle during their buying journey, and they quickly move to your competitors as soon as they find a single obstruction.
The best solution we can provide here is to analyze your website loading speed and compress the size of images used all over the website, which causes a slow loading speed.
Use the various free tools available on the internet to check your loading speed and solve all the issues causing it.
Purchasing Followers on Social Media
Nothing can be worse than buying your social media followers.
If you think you can brag around by purchasing followers and get no engagements, as a result, you will only regret it later. Nowadays, consumers are proactive in differentiating between genuine followers and fake followers.
It will only cost you your brand reputation, and you’ll get no results for your promotional activities. The only advice we can provide is to have patience and gain organic traffic instead of hurrying up on things.
You can upload valuable and regular content for your audience so they can automatically connect with you.
Not Valuing Your Old Customers
You can find so many companies who don’t pay value to their old customers and spend their efforts on attracting only the new ones.
A business doesn’t become a brand with how many customers they attract, but instead how much old customers prefer them for their every day buying needs.
Your brand develops based on how much value you provide to your regular customers that they never even think about deceiving you for your competitors. The best trick for this is to reward your loyal customers from time to time. You need to give them a reason always to choose you, not your competitors.
Big Digital Marketing Mistakes is Neglecting the Power of Blogs
One of the biggest Digital Marketing Mistakes new digital marketers make is underestimating the power of blogs.
Most of them think they don’t need to spend their time and effort on blogs if their goal is only to sell products or services. This can be a severe issue.
Blogs can significantly impact your audience and positively impact your rankings as you get a source to target your audience quickly. Also, it is an ideal way to connect with your audience by providing them with some valuable information.
For more information, you can keep following DigitaLearn and join the courses for knowledge and training in digital marketing.