Several years back digital marketing career in India was far from being mainstream. Most Indian businesses were struck with traditional marketing practices. Moreover, people didn’t want to anticipate digital marketing careers and job opportunities were not available in the broad run.
However, the reach and potential of the digital world are endless, and businesses nowadays need a wide range of digital marketing skills and roles to stand out. Career options in digital marketing are now many.
Gone are the days when businesses could sustain themselves without an online presence. It is mandatory nowadays. Companies now adapt to all the latest digital marketing trends like Voice Search Engine Optimization (VSEO), Artificial Intelligence (AI), and data-driven marketing to optimize lead generation, presence, sales, and conversions.
As per reports from Marketing Hiring Trends, more than 69% of companies will hire digital marketers in 2022-23. Join Digitalearn to learn the best digital marketing practices and make a career in digital marketing.
Who Can Make A Career in Digital Marketing?
While choosing a career option, the first thing that comes to our mind is whether we are fit for that job or not. Anyone can learn digital marketing at Digitalearn with some effort and hard work.
The versatility of streams of digital marketing has something for everyone. Many students, business owners, professionals, entrepreneurs, etc., are looking forward to mastering and learning digital marketing to channel their business growth or a successful career.
For example, someone having splendid writing skills and a great vocabulary can go for content writing. Someone with efficient coding skills can get hired as a web developer.
Video editing and graphic designing also come under digital marketing. Even a person with an arts graduate or MBA degree can enroll in Digitalearn for a befitting digital marketing course to optimize growth in their respective field.
Digital Marketing Career Options
Let’s explore the best digital marketing career options to explore different paths. At Digitalearn, learners will get to master all digital marketing job opportunities.
Digital Marketing Manager
Digital Marketing Managers ought to have reveled in five+ years, and when you have certifications that prove your information, you will be employed effortlessly.
The demand for digital marketing career options for specialists is high because corporations are looking for the same. Responsibilities of Digital Marketing Managers encompass mainly the digital advertising and marketing team and reporting to the Vice President of Marketing of the agency. They are also liable for combining great additives of digital advertising and making it green.
Search Engine Optimization (SEO)
The hype over Search Engine Optimization (search engine optimization) has made lots of us nicely versed in what search engine marketing is. Those coping with SEO want to cope with the procedures that affect the visibility of a website or an internet web page in a search engine’s unpaid results.
According to the recent traits, using organic search engine marketing strategies at the side of a PPC campaign, the predicted click price is 25% extra. In comparison, the expected profit price will increase to 27%. With those traits, job opportunities in search engine optimization are colossal.
Search Engine Optimizer (SEO Executive)
Companies may get free visitors from Google with appropriate search engine optimization. This is the cause why there are first-rate possibilities regarding search engine marketing executives.
Learn and grab the best SEO executive opportunities from Digitalearn.
Social Media Marketing Expert
Jobs associated with Social Media Marketing cope with gaining website traffic or attention through social media sites. The goal is to be in the middle of efforts to create content that draws attention.
One of the areas offered is spreading the content through social media structures. Running paid advertising on social media platforms requires know-how and experience.
For example, Facebook advertisements are one of the most challenging responsibilities in recent times. With the addition of the latest concentrated on alternatives and features, the need for a social media marketer is increasing daily.
This strategic advertising technique specializes in developing and dispensing treasured, relevant, and constant content material for you to attract and maintain a genuinely-described target audience as a way to drive profits.
According to DemandMetric, content material marketing charges 62% much less than traditional advertising and marketing and generates three times extra leads. This shows that content advertising is growing and about to bloom further.
Content Marketing Manager and Copywriter
You are chargeable for content advertising and marketing as a content material advertising supervisor. Well, glaringly. But there are many things you want to manage.
This includes managing the blog, drip advertising campaigns, sales page copywriting, ebook guides, visitor running a blog, video advertising and marketing, email communications, and a little PR.
The job obligations of a copywriter are extensive. If you wish to be a successful copywriter, you ought to work with many humans inside the digital advertising and marketing crew.
Search Engine Marketer/ Specialist
Search Engine Marketing (SEM) is a form of internet advertising that deals with promoting websites to grow their visibility in search engine consequences pages (SERPs) with the help of paid advertising and marketing.
The responsibilities of a seek engine marketer are completed through the digital marketing manager himself if the dimensions of the employer are small.
Sometimes, it is outsourced to a virtual advertising corporation to rate a charge for the work accomplished. However, when it comes to more prominent corporations, have a committed Search Engine Marketing expert (SEM expert) together with a group of search engine marketers.